Area
Client
SMH
Branding
Illustration
A comprehensive visual identity for a festival celebrating music culture in Sardinia, blending traditional roots with crisp vector graphics.
A comprehensive visual identity for a festival celebrating music culture in Sardinia, blending traditional roots with crisp vector graphics.
Credits:
Project: Red Whale studio |
SMH
SARDINIA MUSIC HUB
Area
Brandind
Illustration
SMH
Client
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Credits:
Project: Red Whale studio |
SARDINIA
MUSIC
HUB
Credits:
Project: Red Whale studio | Studio 222 | Valeria Mele
Animation: Corrado Podda
Photo: Ofifcine condivise
2025
The visual identity for a Sardinian music conference addresses the multi-layered challenge of defining a cultural initiative dedicated to professional training, workshops, and industry growth. The identity establishes a visual system centered on logo design, a typographic system, and a suite of custom vector illustrations.
The concept for Sardinia Music Hub is based on the word “culture” traced back to its etymological root of cultivating and taking care of. This metaphor of nurturing soil directly mirrors the festival’s mission to foster professional growth, cross-disciplinary collaboration, and new opportunities for musicians and industry operators across Sardinia.
The primary narrative driver of the brand is the illustration system, which draws deep inspiration from traditional Sardinian textile tradition specifically the intricate embroidered shawls of Oliena.
The illustrations rely on simple geometric primitives, which act as structural anchors, maintaining rhythmic balance, compositional clarity, and strong two-dimensional legibility.
Credits:
Artigiano: Margherita Busio
Località di priduzione: Nuoro
Executed entirely in clean vector shapes, the illustrative suite prioritizes extreme scalability and structural clarity across diverse physical and digital touchpoints, distilling regional heritage into contemporary forms.The project functions as a flexible visual kit.
By combining contemporary aesthetics and local heritage, the visual language successfully mirrors the festival's purpose: cultivating a sustainable future for musical culture in Sardinia
By combining contemporary aesthetics and local heritage, the visual language successfully mirrors the festival's purpose: cultivating a sustainable future for musical culture in Sardinia
A modular set of illustrative elements, allows the brand application to adapt across posters, editorial merchandise, digital platforms, and event signage while manteining a clear identity.
By combining contemporary aesthetics and local heritage, the visual language successfully mirrors the festival's purpose: cultivating a sustainable future for musical culture in Sardinia