WIP
2026
ROMA 108
BAR CAFE
Area
Branding
IIllustration
Roma 108
Client
ROMA 108
BEE FARM
Area
Branding
Type design
Los
Companeros
Client
Il progetto fotografico per la campagna ‘We Hate Summer’ dello shop di abbigliamento streetwear Outlaw mette in scena la nuova collezione autunno-inverno 2023, caratterizzata da colori vivaci e audaci. Le foto, scattate presso lo scenario suggestivo dell’Argentiera in Sardegna, contrastano l’estetica estiva con l’energia vibrante dei capi, celebrando l’arrivo della stagione fredda. Le immagini sono destinate poi ad essere utilizzate sui social, e alla creazione di un lookbook cartaceo al fine di pubblicizzare al meglio i prodotti e lo shop.
Pastoral landscapes, minimalist serif fonts, or stylized bee motifs: This branding project throws conventions out the window. The honey jar label becomes a canvas for raw typographic experimentation.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Pastoral landscapes, minimalist serif fonts, or stylized bee motifs: This branding project throws conventions out the window. The honey jar label becomes a canvas for raw typographic experimentation.
A surrealist identity for Roma 108 that translates location influences and venue personality into a visionary graphic universe.
A surrealist identity for Roma 108 that translates location influences and venue personality into a visionary graphic universe.
Credits:
Project: Red Whale studio
ABBÀIDA
Printed and Designed in Sardinia
2025
Area
Branding
Illustration
type
Nuovo
Aguaplano
Client
Il progetto fotografico per la campagna ‘We Hate Summer’ dello shop di abbigliamento streetwear Outlaw mette in scena la nuova collezione autunno-inverno 2023, caratterizzata da colori vivaci e audaci. Le foto, scattate presso lo scenario suggestivo dell’Argentiera in Sardegna, contrastano l’estetica estiva con l’energia vibrante dei capi, celebrando l’arrivo della stagione fredda. Le immagini sono destinate poi ad essere utilizzate sui social, e alla creazione di un lookbook cartaceo al fine di pubblicizzare al meglio i prodotti e lo shop.
WIP
Credits:
Project: Red Whale studio |
Animation:
Photo:
Developed from the client’s input and the location identity, the project set out to create a coherent and recognisable visual system capable of expressing the atmosphere and personality of the place. The identity becomes part of the experience, helping to define how the venue is perceived.
surrealist characters are used as a tool to create a distinctive narrative that feels playful and unexpected. Familiar elements are taken out of context and recombined to create an alternative reality; one that reflects the spirit of the place while leaving room for imagination.
To translate the concept into a complete identity, the project brings together a series of graphic and typographic elements as a unified system. Logo, colour palette, typography and printed materials become the tools through which the character of Roma 108 takes shape.
Consistency does not Always mean uniformity. Instead, the system is designed to allow enough flexibility for each touchpoint to have its own language and character.
