
BMM
BLUE MAGIC MONDAY
Area
Packaging
Type
Illustration
BMM
Client
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Credits:
Project: Red Whale studio
Type: Red Whale studio
Photo: Red Whale studio
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Credits:
Project: Red Whale studio
Animation: Red Whale studio
Photo: Red Whale studio
Credits:
Project: Red whale conspiracy
Illustration: Red whale conspicay
Type: red whale conspiracy
BMM
Blue magic monday
2026
Area
Illustration
Type
packaging
Blue
magic
monday
Client
Il progetto fotografico per la campagna ‘We Hate Summer’ dello shop di abbigliamento streetwear Outlaw mette in scena la nuova collezione autunno-inverno 2023, caratterizzata da colori vivaci e audaci. Le foto, scattate presso lo scenario suggestivo dell’Argentiera in Sardegna, contrastano l’estetica estiva con l’energia vibrante dei capi, celebrando l’arrivo della stagione fredda. Le immagini sono destinate poi ad essere utilizzate sui social, e alla creazione di un lookbook cartaceo al fine di pubblicizzare al meglio i prodotti e lo shop.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.



Across its four editions, "ABBAIDA! Film Festival" has consistently adopted the horse as its recurring visual motif. Each year, the subject is reinterpreted through a different graphic
Botanical illustration forms the core of the packaging system, creating a direct relationship between each product and its floral origin. The visual language balances botanical accuracy with a contemporary editorial aesthetic, reinforcing the brand's commitment to authenticity while remaining warm and approachable.

Across its four editions, "ABBAIDA! Film Festival" has consistently adopted the horse as its recurring visual motif. Each year, the subject is reinterpreted through a different graphic approach, establishing continuity while allowing the identity to evolve. The horse functions as the festival's visual thread, connecting each edition within a coherent and adaptable identity system.
Botanical illustration forms the core of the packaging system, creating a direct relationship between each product and its floral origin. The visual language balances botanical accuracy with a contemporary editorial aesthetic, reinforcing the brand's commitment to authenticity while remaining warm and approachable.








Botanical illustration forms the core of the packaging system, creating a direct relationship between each product and its floral origin. The visual language balances botanical accuracy with a contemporary editorial aesthetic, reinforcing the brand's commitment to authenticity while remaining warm and approachable.
Botanical illustration forms the core of the packaging system, creating a direct relationship between each product and its floral origin. The visual language balances botanical accuracy with a contemporary editorial aesthetic, reinforcing the brand's commitment to authenticity while remaining warm and approachable.
Across its four editions, "ABBAIDA! Film Festival" has consistently adopted the horse as its recurring visual motif. Each year, the subject is reinterpreted through a different graphic approach, establishing continuity while allowing the identity to evolve. The horse functions as the festival's visual thread, connecting each edition within a coherent and adaptable identity system.

