WIP
2026
HORIZON
Craft beer
Area
Brandind
Type
Illustration
WIP
Client
HORIZON
Craft beer | 2026
Area
Packaging
Illustration
Horizon
Client
Il progetto fotografico per la campagna ‘We Hate Summer’ dello shop di abbigliamento streetwear Outlaw mette in scena la nuova collezione autunno-inverno 2023, caratterizzata da colori vivaci e audaci. Le foto, scattate presso lo scenario suggestivo dell’Argentiera in Sardegna, contrastano l’estetica estiva con l’energia vibrante dei capi, celebrando l’arrivo della stagione fredda. Le immagini sono destinate poi ad essere utilizzate sui social, e alla creazione di un lookbook cartaceo al fine di pubblicizzare al meglio i prodotti e lo shop.
This beer packaging is an homage to ancient Japanese Shin-hanga prints, specifically the quiet seaside landscapes of Hasui Kawase. With flat color fields and soft gradients, the illustrations evoke the subtle texture of traditional wooden printing matrices.
This beer packaging is an homage to ancient Japanese Shin-hanga prints, specifically the quiet seaside landscapes of Hasui Kawase. With flat color fields and soft gradients, the illustrations evoke the subtle texture of traditional wooden printing matrices.
This beer packaging is an homage to ancient Japanese Shin-hanga prints, specifically the quiet seaside landscapes of Hasui Kawase. With flat color fields and soft gradients, the illustrations evoke the subtle texture of traditional wooden printing matrices.
This beer packaging is an homage to ancient Japanese Shin-hanga prints, specifically the quiet seaside landscapes of Hasui Kawase. With flat color fields and soft gradients, the illustrations evoke the subtle texture of traditional wooden printing matrices.
Credits:
Project: Red whale studio
Illustration: Red whale conspiracy
The label design is anchored by two flat-style illustrations that balance historical reference with contemporary vector simplification. Smooth tonal transitions lend a distinct visual depth to the packaging, giving the labels a "colorful yet quiet" presence that stands out.
Credits:
Project: Red Whale studio
Illustration: Red whale studio
The label design is anchored by two flat-style illustrations that balance historical reference with contemporary vector simplification. Smooth tonal transitions lend a distinct visual depth to the packaging, giving the labels a colorful yet quiet presence that stands out.
Horizon Craft Beer First sketch dedicated to the first label, where the
character of the illustration isfully expressed in the choice of the
Japanese-inspired subject, taking advantage of the launch of Horizon
beer in conjunction with theYear of the Dragon a symbol of
prosperity and one of the most prominent subjectsin East Asian art
and painting.The presence of a cultural fusion isan important trait of
Horizon'sidentity, which standsout for a creative menu linked to
Asian street food aswell aslocal products.
The thematic choice of imagery bridges cultural storytelling with brand identity. Timed with the launch during the Year of the Dragon, the primary illustration features the iconic creature—a symbol of prosperity in East Asian art.
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The thematic choice of imagery bridges cultural storytelling with brand identity. Timed with the launch during the Year of the Dragon, the primary illustration features the iconic creature—a symbol of prosperity in East Asian art.
A second sketch, in which the marine theme is given greater prominence—for Horizon Helles—both in the color scheme and in the choice of character. The illustration retains the previously established style, while incorporating a more distinctly Mediterranean feel and character.
Feedback
This direction allows to eventually extend the options to different characters, while directly mirroring Horizon's broader hospitality concept, which pairs local craft brewing and products with an Asian street food menu.
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This direction allows to eventually extend the options to different characters, while directly mirroring Horizon's broader hospitality concept, which pairs local craft brewing and products with an Asian street food menu.
