WIP
2026
CASA DANTE
WORK IN POLISS
Area
Brandind
Type
Illustration
WIP
Client
CASA DANTE
Work in Poliss
2026
Area
Editorial
Photography
type
Rwc
Client
Il progetto fotografico per la campagna ‘We Hate Summer’ dello shop di abbigliamento streetwear Outlaw mette in scena la nuova collezione autunno-inverno 2023, caratterizzata da colori vivaci e audaci. Le foto, scattate presso lo scenario suggestivo dell’Argentiera in Sardegna, contrastano l’estetica estiva con l’energia vibrante dei capi, celebrando l’arrivo della stagione fredda. Le immagini sono destinate poi ad essere utilizzate sui social, e alla creazione di un lookbook cartaceo al fine di pubblicizzare al meglio i prodotti e lo shop.
Casa Dante is a 70 sqm light-filled apartment set within an early twentieth-century palazzo, defined by high vaulted ceilings, thick tuff-stone walls and tall original windows.
Casa Dante is a 70 sqm light-filled apartment set within an early twentieth-century palazzo, defined by high vaulted ceilings, thick tuff-stone walls and tall original windows.
Casa Dante is a 70 sqm light-filled apartment set within an early twentieth-century palazzo, defined by high vaulted ceilings, thick tuff-stone walls and tall original windows.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Casa Dante is a 70 sqm light-filled apartment set within an early twentieth-century palazzo, defined by high vaulted ceilings, thick tuff-stone walls and tall original windows.
Credits:
Project: Red Whale studio
Immagini:
Photo:
The project aims to preserve the character of the existing architecture while introducing a contemporary language through material, proportion and a series of carefully measured interventions. This renovation works with what was already there, retaining original elements and introducing new ones in continuity.
The project aims to preserve the character of the existing architecture while introducing a contemporary language through material, proportion and a series of carefully measured interventions. This renovation works with what was already there, retaining original elements and introducing new ones in continuity.
Before the interior we had the chace to renovate the building's entrance hall. Originally conceived as a passage connecting the street to the internal courtyard—and once used by vehicles—its historic flooring had been replaced decades ago with a red cement coating. The renovation restores a more decorative surface: a frame of black tiles defines a mosaic of original cement tiles, recovered from another renovation within the same building and reassembled here.
At the entrance to the apartment, the original marble flooring has been preserved, marking the transition between the communal spaces of the palazzo and the interior of the house. Beyond it, large-format dark timber flooring runs throughout the living spaces, creating a warm and continuous surface in contrast with the pale walls and natural light.
The kitchen is where this contrast becomes most evident. Brushed stainless steel surfaces, metal chairs and an oversized pendant light introduce a colder, contemporary language into the neo-classical interior. Despite the choiche of materials, the room remains warm and comfortable.
At the entrance to the apartment, the original marble flooring has been preserved, marking the transition between the communal spaces of the palazzo and the interior of the house. Beyond it, large-format dark timber flooring runs throughout the living spaces, creating a warm and continuous surface in contrast with the pale walls and natural light.The kitchen is where this contrast becomes most evident. Brushed stainless steel surfaces, metal chairs and an oversized pendant light introduce a colder, contemporary language into the neo-classical interior. Despite the choiche of materials, the room remains warm and comfortable.
At the entrance to the apartment, the original marble flooring has been preserved, marking the transition between the communal spaces of the palazzo and the interior of the house. Beyond it, large-format dark timber flooring runs throughout the living spaces, creating a warm and continuous surface in contrast with the pale walls and natural light.
The kitchen is where this contrast becomes most evident. Brushed stainless steel surfaces, metal chairs and an oversized pendant light introduce a colder, contemporary language into the neo-classical interior. Despite the choiche of materials, the room remains warm and comfortable.
The new bathroom occupies the area where the existing plumbing made intervention most logical. Rather than dividing the space into two compact bathrooms—one of which would have been windowless—the entire area was dedicated to a single, generous room. Conceived as a calm and intimate space, the bathroom prioritises spatial quality over the convenience of an additional room.
Two bedrooms complete the apartment, following the same restrained approach that defines the rest of the project. The overall scheme remains simple, calm and quietly respectful of the building’s identity.
The smallest room in the house—the laundry room—offers a subtle departure from this language. A peach-toned back wall and patterned floor introduce a playful combination of color and texture, a functional space with a distinct character of its own.
At the entrance to the apartment, the original marble flooring has been preserved, marking the transition between the communal spaces of the palazzo and the interior of the house. Beyond it, large-format dark timber flooring runs throughout the living spaces, creating a warm and continuous surface in contrast with the pale walls and natural light.The kitchen is where this contrast becomes most evident. Brushed stainless steel surfaces, metal chairs and an oversized pendant light introduce a colder, contemporary language into the neo-classical interior. Despite the choiche of materials, the room remains warm and comfortable.
Throughout Casa Dante, the project seeks a balance between preservation and contemporary living: original materials are retained where possible, recovered elements are given new purpose, and new interventions remain deliberately quiet, allowing the proportions and character of the historic building to remain present.