Pubblicitas
2024
PUBBLICITAS
2025
Area
Illustration
Editorial
Pubblicitas
Client
PUBBLICITAS
2025
Area
Illustration
Editorial
Pubblicitas
Client
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Credits:
Project: Red Whale studio | Studio 222 | Valeria Mele
Animation: Corrado Podda
Photo: Ofifcine condivise
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
This illustrated brand book aims to build an authentic connection with audience through the process of humanising a professional service. The project centres on communicating core corporate values through a contemporary narrative framework.
Illustration serves here as a tool to bridge the gap between abstract values and audience perception. Rather than functioning as mere decoration, the artwork acts as a primary narrative language, guiding the reader through the brand's culture with clarity and warmth while steering clear of typical corporate detachment. The resulting pages operate as a visual manifesto. With a person-centred narrative, it communicates stability and genuine empathy, one of the brand most unique assets.
The resulting pages operate as a visual manifesto. With a person-centred narrative, it communicates stability and genuine empathy, one of the brand most unique assets.
At the heart of the design is a series of custom illustrations aligned with the company’s colors and idenitity. By opting for bespoke artwork over generic imagery, the layout maintains a rigorous visual consistency that strengthens brand recognition, using a standard promotional piece as a distinct visual asset.
The conceptual shift lies in moving the focus from the service itself to the people behind the work. Through empathetic, character-driven illustration, complex processes are translated into relatable visual narratives, placing the human element at the forefront of the company’s story.
Illustration serves here as a tool to bridge the gap between abstract values and audience perception. Rather than functioning as mere decoration, the artwork acts as a primary narrative language, guiding the reader through the brand's culture with clarity and warmth while steering clear of typical corporate detachment. The resulting pages operate as a visual manifesto. With a person-centred narrative, it communicates stability and genuine empathy, one of the brand most unique assets.
The resulting pages operate as a visual manifesto. With a person-centred narrative, it communicates stability and genuine empathy, one of the brand most unique assets.
Illustration serves here as a tool to bridge the gap between abstract values and audience perception. Rather than functioning as mere decoration, the artwork acts as a primary narrative language, guiding the reader through the brand's culture with clarity and warmth while steering clear of typical corporate detachment. The resulting pages operate as a visual manifesto. With a person-centred narrative, it communicates stability and genuine empathy, one of the brand most unique assets.
The resulting pages operate as a visual manifesto. With a person-centred narrative, it communicates stability and genuine empathy, one of the brand most unique assets.
