WIP
2026
BREBUS
Brewing company.
Area
Brandind
Illustration
Brebus brew.
Client
BREBUS
Brewing co.
Area
Editorial
Photography
Illustration
Brebus
Client
Il progetto fotografico per la campagna ‘We Hate Summer’ dello shop di abbigliamento streetwear Outlaw mette in scena la nuova collezione autunno-inverno 2023, caratterizzata da colori vivaci e audaci. Le foto, scattate presso lo scenario suggestivo dell’Argentiera in Sardegna, contrastano l’estetica estiva con l’energia vibrante dei capi, celebrando l’arrivo della stagione fredda. Le immagini sono destinate poi ad essere utilizzate sui social, e alla creazione di un lookbook cartaceo al fine di pubblicizzare al meglio i prodotti e lo shop.
A Sardinian craft beer brand which draws inspiration from ancient healing rituals, prayers and local folk traditions. Brebus brings these beliefs from centuries of rural superstition into a contemporary visual identity, where expressive typography and custom illustrations turn each bottle into a tribute to the mystical soul of the island.
A Sardinian craft beer brand which draws inspiration from ancient healing rituals, prayers and local folk traditions. Brebus brings these beliefs from centuries of rural superstition into a contemporary visual identity, where expressive typography and custom illustrations turn each bottle into a tribute to the mystical soul of the island.
Credits:
Project: Red Whale studio |
Animation:
Photo:
Credits:
Project: Red Whale studio |
Animation:
Photo:
Credits:
Project: Red Whale studio |
Animation:
Photo:
Credits:
Project: Red Whale studio |
Animation:
Photo:
**Brebus** its the ancient name for the ritual prayers and spoken formulas traditionally associated with rural folk medicine in Sardinia. Passed down through generations, these words were believed to offer protection against misfortune, curses and evil.
This connection between the mystical and the familiar became the starting point for the brand identity and packaging design. The project reinterprets traditional symbols and stories through a contemporary graphic language, embracing the mysterious atmosphere of ancient rituals.
The visual identity is built around typography and monochrome illustration. The typographic treatment establishes a hierarchy but is always integrated, blended with the illustrations, contributing to the same atmosphere. Illustrations translate elements of Sardinian folklore into bold, recognisable symbols.
Apilvia is a Sardinian honey brand that expands the traditional beekeeping model into a broader ecosystem of wellness, education, and nature-based experiences. The proposed identity positions honey not as a commodity, but as the direct expression of a specific place, season, and floral bloom. Each harvest is produced with careful attention to the flowering calendar, ensuring that every variety preserves the distinctive character of its botanical source. The result is a collection of honeys that reflects the rich biodiversity of Sardinia through taste, aroma, and color.
Each beer variety features a dedicated illustration inspired by a different aspect of local superstition. Argia takes its name from the Sardinian word for the Mediterranean black widow, a spider associated with ancient beliefs. Disdicia is represented by an eye, referencing the Italian word occhio (eye) that is used to describe some kind of curse, traditionally believed to bring misfortune through a malevolent gaze.
These symbols give each beer its own personality with a shared visual Language, a contemporary interpretation of Sardinia's cultural heritage.
**Brebus** its the ancient name for the ritual prayers and spoken formulas traditionally associated with rural folk medicine in Sardinia. Passed down through generations, these words were believed to offer protection against misfortune, curses and evil.This connection between the mystical and the familiar became the starting point for the brand identity and packaging design. The project reinterprets traditional symbols and stories through a contemporary graphic language, embracing the mysterious atmosphere of ancient rituals.
Each beer variety features a dedicated illustration inspired by a different aspect of local superstition. Argia takes its name from the Sardinian word for the Mediterranean black widow, a spider associated with ancient beliefs. Disdicia is represented by an eye, referencing the Italian word occhio (eye) that is used to describe some kind of curse, traditionally believed to bring misfortune through a malevolent gaze.
These symbols give each beer its own personality with a shared visual Language, a contemporary interpretation of Sardinia's cultural heritage.
